AND THE INNOVATION
In this sense he developed the first integrated helmets and participated in defining European guideline ECE22. Up until the Europe-wide regulation took effect, every country worked independently to define their own standards, creating a complex environment making it difficult to develop strong brands with continental reach. Furthermore, there was a risk that some countries would implement deficient regulations in respect to more advanced ones,
resulting in unsafe gaps for the user. As Mr. Magnami would say, it wasn’t so much about getting every rider to wear a helmet in Europe as long as those who did were sufficiently protected, which was only possible with a Europe-wide regulation. From the beginning, Lem has manufactured as many fibreglass helmets as polycarbonate ones.
His knowledge of the product and passion for motorbikes helped introduce Lem to the world of competition, collaborating with riders such as Angel Nieto, Ricardo Tormo, Carlos Lavado, Johnny Cecotto, Franco Uncini, Mauro Baldi and more recently, with Marc Marquez and Joan Lascorz, in addition to other great riders from national categories.
Lem has always maintained this passion for motorbikes in the development of its products, which has allowed us to develop classic models such as the integrated Lem Quattro (1979) or the Jet Roger (1997).
LUMA AND LEM
Lem and Luma represent the security from well done things.
In 2008 the Lem family expanded with the incorporation of 2 new products to make motorbiking more enjoyable: the innovative range of top cases and bags, both of which incorporate technical developments which improve the ergonomics and transporting capacity of the category.
1972: Lem was founded
1975: Johnny Cecotto wins the 350cc world championship with Lem
1977: launches range of leather race suits for the race track
1977: signs Angel Nieto who competes with Lem race suits, winning the 50cc world championship
1979: Angel Nieto wins the 125cc world championship with a Lem race suit.
1979: signs Ricardo Tormo, newly-crowned 50cc world champion (in 1978)
1979: launches classic model Lem Quattro
1989: Cesare Landi acquires the Lem brand
1997: Another Lem classic is launched, which will become a reference in the industry -the Roger-
2001: Luma becomes a Lem distributor for Spain and Portugal
2003: beginning of collaboration with Guim Roda for the promotion of future champions.
2003: Marc Marquez is declared champion of Open Racc 50cc with a Lem helmet..
2004: Marc Marquez is runner-up in the Catalunya 125cc championship with Lem
2004: Lem joins the Luma Group.
2008: launches the new line of Lem top cases and bags.
2008: beginning of collaboration with FEMA (Federation of European Motorcycle Associations) and design of the helmet for MEP Ride Day.
2009: earns North American DOT security certification